CONTEST RULES: No purchase necessary to enter or win. Contest is open to legal residents of the 50 United States or the District of Columbia who are at least 18 years of age at the time of entry, except employees of Sponsors, their immediate families and those living in the same household. Contest begins at 12:01 AM ET on 3/28/2011 and ends at 11:59 PM on 5/15/2011. Void outside the 50 United States/D.C. and where prohibited by law. Go to www.beyouroptimumbest.com for full contest details and to submit contest entry. Sponsors SoftSheen-Carson, Consumer Products Division of L'Oreal USA, Inc. (575 Fifth Avenue, New York, NY 10017)